Zipcar’s low car diet begins today
Today marks the first day of Zipcar’s low car diet. In all of their major markets, participants will get $100 zipcar credit, mass transit pass, and various other schwag depending on their market, including Whole Foods gift card, health club passes, VitaminWater, etc.
The program is meant to show how people can cut the personal car out of their lives, save money, help the environment, and still be able to get around conveniently. Zipcar will be posting blogs and video from participants throughout the event at the site above for people at home to keep updated.
This is very similar to PhillyCarShare’s WalkRideShare event they ran in May. It would make sense too, seeing how that event was a success as well, according to ‘Dennis’, one of the participants:
In honor of the opportunity to speak on behalf of the residential participants, I did what anyone would do. I made a spreadsheet. Mayor Nutter has proven that nerds are cool, so I have no shame in saying that I love spreadsheets. I’m embracing my inner nerd.
My spreadsheet tells me that of 17 residential participants in the challenge, 5 of us have already, or are planning to, get rid of our cars.
Another 5 participants said that the Walk Ride Share Challenge has helped them to adopt habits that have caused them to postpone INDEFINITELY the purchase of their next car.
10 out of 17 isn’t bad at all. With those numbers, I think it is an excellent marketing tool, especially if the end results are promoted right. Let’s hope Zipcar can turn this event into a buzzmaker.
Are you going to take part in the diet this month? Let us know in the carsharing forum.
Filed under: Zipcar