Carshare companies about to get a ‘Hertz Donut’

In an interview in the New York Times yesterday, Hertz CEO Mark P. Frissora was asked about carsharing, and he responded that:
[W]e are going to be in that business model, and we are going to be in it big within in[sic] the next six months. That will be announced. I can promise you that we [...]